Senior Marketing Executive – Hands-onBrand | Content | Performance | AI
Almond Coffee House – Amman, Jordan
We’re looking for a hands-on Senior Marketing Executive who can think strategically, create confidently, and execute independently.
This is not a coordination-only role and it is not a position for someone who needs a full marketing team to execute their ideas.
We need someone who can take ownership of Almond’s marketing — from the idea to execution, measurement, and improvement.
Key Responsibilities
- Develop and execute marketing plans aligned with Almond’s brand and business objectives.
- Take ownership of Almond’s brand identity, tone of voice, and overall brand presence.
- Plan and create engaging content for Instagram, TikTok, and other relevant platforms.
- Develop creative concepts for campaigns, launches, seasonal activities, offers, and in-store activations.
- Write and develop content ideas, captions, scripts, hooks, and campaign messages.
- Manage and optimize Meta and digital advertising campaigns with a strong focus on performance and measurable results.
- Monitor campaign performance, customer engagement, reach, conversion, and ROI.
- Identify trends and turn them into relevant ideas without copying competitors.
- Coordinate photo/video shoots when needed while remaining personally involved in the creative process.
- Work closely with Operations and branch teams to translate business needs into effective marketing activities.
- Use AI tools actively for research, ideation, content development, creative production, analysis, and marketing optimization.
- Analyze competitors and market trends while maintaining a distinctive Almond brand DNA.
- Prepare clear monthly marketing plans and performance reports.
- Take ownership of execution and follow projects through from idea → launch → results.
What We’re Looking For
- 3–6 years of practical marketing experience, preferably in F&B, hospitality, lifestyle, retail, or consumer brands.
- Strong understanding of branding, content, social media, and performance marketing.
- Proven hands-on experience with Meta Ads and digital campaigns.
- Strong creative thinking and content sense.
- Comfortable using modern AI marketing and content tools.
- Able to work independently and make sound marketing decisions.
- Commercial mindset — understands that marketing should ultimately support traffic, sales, loyalty, and brand growth.
- Strong Arabic and English communication skills.
- Portfolio or examples of previous campaigns and work are highly preferred.
This Role Is NOT For You If:
- You are looking only to manage a marketing team.
- You prefer delegating execution rather than doing the work yourself.
- You need daily instructions to know what to do next.
- Your experience is limited to posting content without understanding brand or performance.
- Your approach is to copy what other cafés or competitors are doing.
You Might Be the Right Fit If:
You can think like a marketer, create like a content person, read performance like a growth marketer, and take ownership like a leader.
We are not looking for someone to simply “manage marketing.”
We’re looking for someone who can make marketing happen.
Location: Amman, Jordan
Position: Full-time – On-site
